Markup Calculator
Find your selling price from cost and markup %.
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Live tool
$
%
Selling price
$30.00
Profit: $10.00Margin: 33.33%
The full guide
Markup vs margin
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50% markup is only a 33% margin — they're not the same thing, and confusing them is how small businesses accidentally underprice themselves.
The formula
Price = Cost × (1 + Markup ÷ 100). Profit = Price − Cost. Margin = Profit ÷ Price × 100.
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